Hello Darlings,

Mascara is the most important item in every girl's beauty kit. Despite the challenge to find your perfect mascara, it is a task worth pursuing. As far as my search, it began when I was 16 years old and on my first make-up trip to Chanel counter with my mother.

My mom always says what you put on your face is not an area to save on, which is why I always buy Chanel, Dior, YSL or Lancome. Despite the products costing more, quality is everything.

She also says less is more, which explains my preference for using make-up lightly. Since my make-up lasts me up to four months, I find the cost to be an "investment" worthwhile.

Which is why today I am writing about my all time favorite mascara, Chanel Inimitable. I do like YSL, Dior and Lancome for mascaras but Chanel has always been my first choice. This season Chanel released a new version of my favorite, called Chanel Inimitable Intense. Image my frustration when I stopped by the beauty counter and had to pick between the two. I settled on the new one: why not try it out?

Hello Darlings,

At some point mid-August, every girl finds herself dwelling a little longer on those lush coats while scrolling through the pages of an online store or magazine. As my mom and I were heading out for a shopping date, in my head I was making lists of fall items that I need to purchase. Despite it being 26 degrees; my mind is cozying up in a cashmere shawl on a chilly autumn day.

With a change of a season comes—what I call—a hair re-do. Adjusting my highlights according to the weather forecast has always been my “thing”: cold=richer and deeper copper; warm=ombré honey highlights. With my regular visit to EXIT Salon, I discovered the secret to healthy and shiny hair.

Hello Darlings,

The waiting game for Topshop lovers is over! In March, The Bay confirmed its involvement in bringing British fashion giant Topshop and Topman to Canada. Although Topshop did make its first appearance last June at the Jonathan+Olivia store, The Bay claims the exclusive rights for Canada.

The Topshop merger is a part of the revival process for The Bay which stands to receive quite an influx in its cool factor and revenues come October, when the first store opens its doors at the Yorkdale location. With Topshop arrival, it is yet another foreign giant to invade the Canadian fashion industry. What does this mean for the Canadian retail market and price tags?

It is the more the merrier for the fashion lovers but on the opposite side of the spectrum local fashion industry is struggling to make an impact. From Zara, Forever21 to H&M and now Topshop and Target in 2013; it makes it for a tight market for Canadian retailers such as Joe Fresh Style. With international giants dominating the bargain-chic this makes it difficult for Joe Fresh Style-like retailers to survive.

Hello Darlings,

With a breathtaking Fall 2011 collection, Jill Stuart has sparked an obsession in me! I am obsessed with Jill Stuart bow pumps especially in burgundy. This pair was too good not to share... now, where can I find them???