Hello Darlings, Last weekend was one of the biggest (and most fun) events in Toronto — as MuchMusic hosted their popular Video Awards show. MuchMusic is the main music television channel in Canada, so they are able to attract an A-list of musicians to perform including Justin Bieber, Katy Perry, Lady Gaga, and The Black Eyed Peas.
Kudos to MuchMusic for the format, which is a massive street party with a stage set-up outside of their headquarters in downtown Toronto. While you need a wristband to watch the show from inside the MuchMusic parking lot, it's free to watch the show and the red carpet live on Queen Street West and John Street.
With so many celebrities in town, the week of the MuchMusic Video Awards ("MMVA") is action-packed with so many fun parties and events. My favourites of the week were the Universal Music Gift Lounge at the Red Bull Canada event space on Queen Street West on Saturday afternoon where celebrities were picking up lots of swag and partying on the rooftop with a DJ and open bar (thanks Fiji Water for the invite), and the Rock Star party at The Spoke Club on Saturday night with an amusing Durex Condoms sponsored lounge with "sex-perts" offering advice about how to use various toys and products.
To close out my MMVA week, thanks to Shawn at Universal Music and also to Fiji Water for inviting me to attend the official after-party at the massive Maison Mercer night club on Mercer Street. Universal Music represent many of the world top musicians including several featured in the MuchMusic Video Awards as Justin Bieber and Carly Rae Jepson.
Although Justin Bieber and Selena Gomez skipped the after-party, the room was still filled with a lot of interesting characters. The band LMFAO made a few brief performances from their bottle service table in the middle of the dance floor, which was probably the highlight of the night. I had a few other party invites, including for another one hosted by Perez Hilton, but decided to stick with just attending the Universal Music party since everything started so late, and I enjoy Maison Mercer especially with it's rooftop patio.
Did you go to the MMVA show or any of the parties?