Hello Darlings, American retailer Target has been making a big splash in Canada’s two biggest cities sponsoring and hosting events at Montreal Fashion Week and Toronto International Film Festival. People who know the brand keep raving to me about how fabulous is Target – humorously pronounced “Tar-Jay” as if somehow a French sounding name elevates it’s image. Although I haven’t ever shopped at Target, I am impressed with their values and how they position their brand.
