Hello Darlings, Facebook bought Instagram just over a year ago. However, the two social networks operate independently and are seemingly going in very different directions. The increasing power of Instagram hits home today as the popular Dutch photography website SydneyFrancisco.com featured one of my looks on their OOTD Magazine instagram that has a staggering 422,000 followers!

OOTD Magazine Instagram

Within minutes, my look received 5,000 hearts and more than 100 people started following my own @MartaTryshak instagram. Staggering engagement – and dramatically different than what’s to be expected with Facebook nowadays.

Continue Reading

Hello Darlings, with clear skies and warm weather, #WithLoveAmber wine tasting party was perfect start to what should be a very festive summer season! With great company and delicious Californian Malbec courtesy of Red Rock Winery, I had the pleasure of hosting roughly a hundred guests at the cozy Amber Lounge in Yorkville.

Red Rock Wine tasting, Amber  Yorkville

Amber Lounge is one of my favorite Toronto patios, especially for late night cocktails on warm summer nights. Co-hosting the special event, Red Rock Winery brand ambassador Jennifer Smith-Vaillancourt introduced everyone to the California Malbec wine and answered questions from guests. Red wine is a personal favorite, so it was a treat learning from a professional about the different selections and food pairing recommendations.

Continue Reading