South by Southwest in Austin Texas is considered one of the must attend events of the year. Today, the music and film part of the festival kicks-off including the Maladies movie screening starring James Franco and Fallon Goodson, followed by a dinner party with the cast.
If you haven’t heard of South by Southwest, the 10-day annual event combines a music and film festival with a conference on emerging technologies. One of the claims to fame is that Twitter gained buzz at the 2007 event, and if you check the 2013 event schedule you can see how many big names now participate.
Good luck today Fallon 🙂